We are makers of Bespoke Wigs, based in London

Have a read through our top tips on choosing your new wig

Choosing a new wig colour can be an exciting but also an agonising experience. Just like with hair dye, there are such a vast range of colours, tones and shades to choose from – not to mention highlights, lowlights and other colour effects – that it can be impossible to make up your mind.

In fact, this is one of the most common questions we get asked at our bespoke wigs London studio – which colour is best for me? To help you narrow down your options and find a flattering, natural-looking shade, here are some tips to bear in mind:

  • Matching or choosing a similar colour to your existing hair is recommended. This is something that bespoke wigs London specialists such as Wig Innovation include as part of the consultation process, taking a sample of the hair and recommending matching or complementary shades.
  • Always, always see the colour in person. Your idea of ‘dark brown’ or ‘ash blonde’ may be very different from someone else’s, which is why it’s crucial to always see the colour in person.
  • Ask for expert advice. You may have an opinion about whether your friend’s hair colour suits them, but it’s difficult to objectively assess your own. By all means, consult friends and family, but the best way to find a flattering hair colour is to consult an expert like the team at Wig Innovation. Due to our experience matching clients with the perfect coloured bespoke wigs, London clients always recommend us.
  • Take your time. During your consultation at our bespoke wigs London studio (or at home – we also do home consultations) don’t be afraid to ask to see lots of different colours and ask questions about shades that will suit you. The colour is one of the most crucial things to get right.

For colour inspiration as well as examples of our work, click here to take a look at the Wig Innovation gallery.

Bespoke Wigs London